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Welcome!
By the end of this document, you'll have all the insights you need to turn your website into a powerful revenue-generating asset.
We’ll dive into the essential mechanisms that will help you optimise your website for conversions and make every visit count.
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Outbound is cool. But you know what’s better?
Having qualified inbound leads coming every day.
Sounds too good to be true?
Before I dive deeper into how I figured out these 6 mechanisms, let me quickly introduce myself:

In 2023 when I launched my new startup, a digital loyalty program for small businesses, I thought it would be easy:
However…
It wasn’t that easy. That’s when I realized that if I want to get more leads, customers, and users, then I need to have more conversion mechanisms in place.